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Beauty Industry, Beauty Launches

Revlon Debuts New Brand Ambassador Campaign

The new ads feature Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro.

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By: Marie Redding

Senior Editor, Rodman Media


Revlon launched its new “I Can. So I Did.” campaign, featuring Revlon Brand Ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro.

The campaign promotes Revlon’s new collection, PhotoReady Candid. The skin-enhancing foundation line provides antioxidant, anti-blue light and anti-pollution benefits.

Shot by renowned photographer and director Mario Sorrenti, the campaign includes video and emotional photography designed to inspire women to own their natural look — and encourage them to achieve their goals.

Silvia Galfo, global brand president, Revlon, says, “Our goal with ‘I Can. So I Did.’ is to inspire and spark a conversation where women are encouraged to be candid and unapologetic. We want to give women the confidence to be themselves and turn their potential into achievement – big or small – and motivate others to live boldly and hold nothing back.”

Follow the campaign on social media using the hashtags #ICanSoIDid and #liveboldly. 



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